Activations & competitions
Experience Asia. Join in. Win together.
Live activations, games and competitions — straight from the heart of the festival.
Amazing Asia is not just about watching and tasting, it's about participating.
Our partners bring Asia to life with interactive activations, surprising experiences, and exclusive competitions, spread throughout the entire festival.
From playful challenges to unique giveaways, from spontaneous interaction to big prizes: here you literally step into the experience.
Every activation tells a story, every match brings you closer to the culture, creativity, and energy of Asia..
Ready to join in?
Leapmotor — A Leap Forward
View the latest models up close, ask your questions to the team, and sign up immediately for a test drive at a dealer near you.
Step into the AI photobooth: have a photo taken with your favourite Leapmotor and transform yourself with AI into one of the festival mascots — fun guaranteed, a memory to take home.
🎁 What can you win?
A personalised photo print, Leapmotor goodies, and the chance to test drive a Leapmotor model.
Singha — Spin & Win
Taste the Thai festival atmosphere with Singha.
Anyone who buys Singha beers is allowed to spin the Singha Wheel of Fortune.
A simple game rule, a nice reward and a hefty dose of fun — just as Singha likes it.
🎁 What can you win?
Singha sunglasses, caps, t-shirts, tote bags and other branded giveaways.
Thai Airways International — Fly to Thailand Challenge
Do you dream of Thailand? Thai Airways brings you one step closer.
Throw a paper aeroplane through one of the aircraft windows in the set and test your precision in this playful challenge.
Are you in? Then you have a chance to win an unforgettable trip.
🎁 What can you win?
A flight ticket to Thailand.
Now Boarding — Catch The Coconut
Speed. Focus. Reactions.
At Now Boarding, you test your skills in the Catch The Coconut game: unexpectedly, coconuts fall from a palm tree and you try to catch as many as possible.
Whoever collects the most coconuts wins. Simple. Exciting. Addictive.
🎁 What can you win?
A travel voucher worth €500 for a dream trip with Now Boarding.
Tabasco — Squeeze Bottle Spice Experience
Do you dare to face the heat?
At Tabasco, it's all about spice, fun, and experience. Squeeze the giant Tabasco bottle and launch the light to the top and beyond — a playful nod to the fiery kick of Tabasco.
A photogenic moment that you won't miss.
🎁 What can you win?
Tabasco sauces and spicy branded merchandise.
Kikkoman — Umami Experience
Literally step into the world of Kikkoman.
With an interactive photobooth, you are visually immersed in a giant Kikkoman bottle — a unique way to experience the essence of umami and authenticity.
🎁 What can you win?
Kikkoman products and culinary surprises.
Ready to join in?
Step into the experience, from playful challenges to unique giveaways, from spontaneous interaction to great prizes.
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